| Merkevarebygging:
Kan du få hjelp fra en datamaskin?
De to eksemplene nedenfor viser begrensningen av den "combinatory
wall"
De gir en begynnende idé om hvorfor den tilfeldige generasjonen av ord
har liten interesse for merkevarebygging.
Rekken av forskjellige mulige kombinasjoner av ord for en gitt lengde:
| # tegn |
# Kombinasjoner |
| 3 |
15.600 |
| 4 |
358.800 |
| 5 |
7.893.600 |
| 6 |
165.765.600 |
| 7 |
3.315.312.000 |
| 8 |
62.990.928.000 |
| 9 |
1.133.836.704.000 |
| 10 |
19.275.223.968.000 |
| 11 |
308.403.583.488.000 |
Til tross for at alle disse tallene ser ut
til å ha stor nok verdi, vil de reduseres betraktelig hvis du trekker fra
alle uinteressante og like kombinasjoner. (Ikke vent deg mirakler med 3
eller 4 tegn)
Hvis du prøver å blande alle mulige
plasseringer av tegn i ordet Coca-Cola, vil du få 335 634 ord. (Gjett
hvor mange ord som blir like)
Hvis du f. eks. prøver ordet Coca vil du
få 22 ord:
coca coac ccao ccoa caoc caco ocac occa oacc occa ocac caco caoc ccoa
ccao coac coca acoc acco aocc acco acoc
13 av disse er unike:
coca coac ccao caco oacc occa ocac caoc ccoa aocc acco acoc
Vi gjør det samme med ordet Compaq
Finn ordet "compaq" (720 kombinasjoner)
compqa comaqp comapq comqpa comqap copaqm copamq copqma copqam copmaq
copmqa coaqmp coaqpm coampq coamqp coapqm coapmq coqmpa coqmap coqpam
coqpma coqamp coqapm cmpaqo cmpaoq cmpqoa cmpqao cmpoaq cmpoqa cmaqop
cmaqpo cmaopq cmaoqp cmapqo cmapoq cmqopa cmqoap cmqpao cmqpoa cmqaop
cmqapo cmopaq cmopqa cmoaqp cmoapq cmoqpa cmoqap cpaqom cpaqmo cpaomq
cpaoqm cpamqo cpamoq cpqoma cpqoam cpqmao cpqmoa cpqaom cpqamo cpomaq
cpomqa cpoaqm cpoamq cpoqma cpoqam cpmaqo cpmaoq cpmqoa cpmqao cpmoaq
cpmoqa caqomp caqopm caqmpo caqmop caqpom caqpmo caompq caomqp caopqm
caopmq caoqmp caoqpm campqo campoq camqop camqpo camopq camoqp capqom
capqmo capomq capoqm capmqo capmoq cqompa cqomap cqopam cqopma cqoamp
cqoapm cqmpao cqmpoa cqmaop cqmapo cqmopa cqmoap cqpaom cqpamo cqpoma
cqpoam cqpmao cqpmoa cqaomp cqaopm cqampo cqamop cqapom cqapmo ompaqc
ompacq ompqca ompqac ompcaq ompcqa omaqcp omaqpc omacpq omacqp omapqc
omapcq omqcpa omqcap omqpac omqpca omqacp omqapc omcpaq omcpqa omcaqp
omcapq omcqpa omcqap opaqcm opaqmc opacmq opacqm opamqc opamcq opqcma
opqcam opqmac opqmca opqacm opqamc opcmaq opcmqa opcaqm opcamq opcqma
opcqam opmaqc opmacq opmqca opmqac opmcaq opmcqa oaqcmp oaqcpm oaqmpc
oaqmcp oaqpcm oaqpmc oacmpq oacmqp oacpqm oacpmq oacqmp oacqpm oampqc
oampcq oamqcp oamqpc oamcpq oamcqp oapqcm oapqmc oapcmq oapcqm oapmqc
oapmcq oqcmpa oqcmap oqcpam oqcpma oqcamp oqcapm oqmpac oqmpca oqmacp
oqmapc oqmcpa oqmcap oqpacm oqpamc oqpcma oqpcam oqpmac oqpmca oqacmp
oqacpm oqampc oqamcp oqapcm oqapmc ocmpaq ocmpqa ocmaqp ocmapq ocmqpa
ocmqap ocpaqm ocpamq ocpqma ocpqam ocpmaq ocpmqa ocaqmp ocaqpm ocampq
ocamqp ocapqm ocapmq ocqmpa ocqmap ocqpam ocqpma ocqamp ocqapm mpaqco
mpaqoc mpacoq mpacqo mpaoqc mpaocq mpqcoa mpqcao mpqoac mpqoca mpqaco
mpqaoc mpcoaq mpcoqa mpcaqo mpcaoq mpcqoa mpcqao mpoaqc mpoacq mpoqca
mpoqac mpocaq mpocqa maqcop maqcpo maqopc maqocp maqpco maqpoc macopq
macoqp macpqo macpoq macqop macqpo maopqc maopcq maoqcp maoqpc maocpq
maocqp mapqco mapqoc mapcoq mapcqo mapoqc mapocq mqcopa mqcoap mqcpao
mqcpoa mqcaop mqcapo mqopac mqopca mqoacp mqoapc mqocpa mqocap mqpaco
mqpaoc mqpcoa mqpcao mqpoac mqpoca mqacop mqacpo mqaopc mqaocp mqapco
mqapoc mcopaq mcopqa mcoaqp mcoapq mcoqpa mcoqap mcpaqo mcpaoq mcpqoa
mcpqao mcpoaq mcpoqa mcaqop mcaqpo mcaopq mcaoqp mcapqo mcapoq mcqopa
mcqoap mcqpao mcqpoa mcqaop mcqapo mopaqc mopacq mopqca mopqac mopcaq
mopcqa moaqcp moaqpc moacpq moacqp moapqc moapcq moqcpa moqcap moqpac
moqpca moqacp moqapc mocpaq mocpqa mocaqp mocapq mocqpa mocqap paqcom
paqcmo paqomc paqocm paqmco paqmoc pacomq pacoqm pacmqo pacmoq pacqom
pacqmo paomqc paomcq paoqcm paoqmc paocmq paocqm pamqco pamqoc pamcoq
pamcqo pamoqc pamocq pqcoma pqcoam pqcmao pqcmoa pqcaom pqcamo pqomac
pqomca pqoacm pqoamc pqocma pqocam pqmaco pqmaoc pqmcoa pqmcao pqmoac
pqmoca pqacom pqacmo pqaomc pqaocm pqamco pqamoc pcomaq pcomqa pcoaqm
pcoamq pcoqma pcoqam pcmaqo pcmaoq pcmqoa pcmqao pcmoaq pcmoqa pcaqom
pcaqmo pcaomq pcaoqm pcamqo pcamoq pcqoma pcqoam pcqmao pcqmoa pcqaom
pcqamo pomaqc pomacq pomqca pomqac pomcaq pomcqa poaqcm poaqmc poacmq
poacqm poamqc poamcq poqcma poqcam poqmac poqmca poqacm poqamc pocmaq
pocmqa pocaqm pocamq pocqma pocqam pmaqco pmaqoc pmacoq pmacqo pmaoqc
pmaocq pmqcoa pmqcao pmqoac pmqoca pmqaco pmqaoc pmcoaq pmcoqa pmcaqo
pmcaoq pmcqoa pmcqao pmoaqc pmoacq pmoqca pmoqac pmocaq pmocqa aqcomp
aqcopm aqcmpo aqcmop aqcpom aqcpmo aqompc aqomcp aqopcm aqopmc aqocmp
aqocpm aqmpco aqmpoc aqmcop aqmcpo aqmopc aqmocp aqpcom aqpcmo aqpomc
aqpocm aqpmco aqpmoc acompq acomqp acopqm acopmq acoqmp acoqpm acmpqo
acmpoq acmqop acmqpo acmopq acmoqp acpqom acpqmo acpomq acpoqm acpmqo
acpmoq acqomp acqopm acqmpo acqmop acqpom acqpmo aompqc aompcq aomqcp
aomqpc aomcpq aomcqp aopqcm aopqmc aopcmq aopcqm aopmqc aopmcq aoqcmp
aoqcpm aoqmpc aoqmcp aoqpcm aoqpmc aocmpq aocmqp aocpqm aocpmq aocqmp
aocqpm ampqco ampqoc ampcoq ampcqo ampoqc ampocq amqcop amqcpo amqopc
amqocp amqpco amqpoc amcopq amcoqp amcpqo amcpoq amcqop amcqpo amopqc
amopcq amoqcp amoqpc amocpq amocqp apqcom apqcmo apqomc apqocm apqmco
apqmoc apcomq apcoqm apcmqo apcmoq apcqom apcqmo apomqc apomcq apoqcm
apoqmc apocmq apocqm apmqco apmqoc apmcoq apmcqo apmoqc apmocq qcompa
qcomap qcopam qcopma qcoamp qcoapm qcmpao qcmpoa qcmaop qcmapo qcmopa
qcmoap qcpaom qcpamo qcpoma qcpoam qcpmao qcpmoa qcaomp qcaopm qcampo
compaq qcamop qcapom qcapmo qompac qompca qomacp qomapc qomcpa qomcap
qopacm qopamc qopcma qopcam qopmac qopmca qoacmp qoacpm qoampc qoamcp
qoapcm qoapmc qocmpa qocmap qocpam qocpma qocamp qocapm qmpaco qmpaoc
qmpcoa qmpcao qmpoac qmpoca qmacop qmacpo qmaopc qmaocp qmapco qmapoc
qmcopa qmcoap qmcpao qmcpoa qmcaop qmcapo qmopac qmopca qmoacp qmoapc
qmocpa qmocap qpacom qpacmo qpaomc qpaocm qpamco qpamoc qpcoma qpcoam
qpcmao qpcmoa qpcaom qpcamo qpomac qpomca qpoacm qpoamc qpocma qpocam
qpmaco qpmaoc qpmcoa qpmcao qpmoac qpmoca qacomp qacopm qacmpo qacmop
qacpom qacpmo qaompc qaomcp qaopcm qaopmc qaocmp qaocpm qampco qampoc
qamcop qamcpo qamopc qamocp qapcom qapcmo qapomc qapocm qapmco qapmoc |