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CyberWise Research
Tvervedveien 83
3153 Tolvsrød
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www.cyberwise.no

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Home page        Compare these examples below with what we get with koK'n-fizz

Desktop Brand naming: the semantic jam.

Can a computer give some help ?   

The two examples below show the limit of the combinatory wall.
They give a starting idea of why the random generation of word has poor interest in brand naming.

The number of different possible combinations of words for a given length :

# letters  # Combinations
3 15.600
4 358.800
5 7.893.600
6 165.765.600
7 3.315.312.000
8 62.990.928.000
9 1.133.836.704.000
10 19.275.223.968.000
11 308.403.583.488.000

Although these numbers seem to be large enough, if you subtract all uninteresting and identical combinations these number reduce greatly. (Don't ask miracles with 3 or 4 letters)

If you try to scramble all the possible places of  letters in  the word COCA-COLA, you will get 335634 words. (guess how many words will be identical).

For instance if you try with COCA you will get these 22 words:

coca coac ccao ccoa caoc caco ocac occa oacc occa ocac caco caoc ccoa ccao coac coca acoc acco aocc acco acoc

in which only 13 are unique:

coca coac ccao caco oacc occa ocac caoc ccoa aocc acco acoc


Same work scrambling the word TWINGO.
Just try to find out where is the word "TWINGO" (720 combinations!)
(don't cheat using the browser search facilities)
Boring, isn't it?

twinog twigon twigno twiong twiogn twngoi twngio twnoig twnogi igotwn
twnigo twniog twgoin twgoni twgino twgion twgnoi twgnio twoing twoign
twongi twonig twogin twogni tingow tingwo tinowg tinogw tinwgo tinwog
tigown tigonw tigwno tigwon tignow tignwo tiowng tiowgn tiongw tionwg
tiogwn tiognw tiwngo tiwnog tiwgon tiwgno tiwong tiwogn tngowi tngoiw
tngwio tngwoi tngiow tngiwo tnowig tnowgi tnoigw tnoiwg tnogwi tnogiw
tnwigo tnwiog tnwgoi tnwgio tnwoig tnwogi tnigow tnigwo tniowg tniogw
tniwgo tniwog tgowin tgowni tgoinw tgoiwn tgonwi tgoniw tgwino tgwion
tgwnoi tgwnio tgwoin tgwoni tginow tginwo tgiown tgionw tgiwno tgiwon
tgnowi tgnoiw tgnwio tgnwoi tgniow tgniwo towing towign towngi townig
towgin towgni toingw toinwg toigwn toignw toiwng toiwgn tongwi tongiw
tonwig tonwgi tonigw toniwg togwin togwni toginw togiwn tognwi togniw
wingot wingto winotg winogt wintgo wintog wigotn wigont wigtno wigton
wignot wignto wiotng wiotgn wiongt wiontg wiogtn wiognt witngo witnog
witgon witgno witong witogn wngoti wngoit wngtio wngtoi wngiot wngito
wnotig wnotgi wnoigt wnoitg wnogti wnogit wntigo wntiog wntgoi wntgio
wntoig wntogi wnigot wnigto wniotg wniogt wnitgo wnitog wgotin wgotni
wgoint wgoitn wgonti wgonit wgtino wgtion wgtnoi wgtnio wgtoin wgtoni
wginot wginto wgiotn wgiont wgitno wgiton wgnoti wgnoit wgntio wgntoi
wgniot wgnito woting wotign wotngi wotnig wotgin wotgni woingt wointg
woigtn woignt woitng woitgn wongti wongit wontig wontgi wonigt wonitg
wogtin wogtni wogint wogitn wognti wognit wtingo wtinog wtigon wtigno
wtiong wtiogn wtngoi wtngio wtnoig wtnogi wtnigo wtniog wtgoin wtgoni
wtgino wtgion wtgnoi wtgnio wtoing wtoign wtongi wtonig wtogin wtogni
ingotw ingowt ingtwo ingtow ingwot ingwto inotwg inotgw inowgt inowtg
inogtw inogwt intwgo intwog intgow intgwo intowg intogw inwgot inwgto
inwotg inwogt inwtgo inwtog twingo igotnw igownt igowtn igontw igonwt
igtwno igtwon igtnow igtnwo igtown igtonw igwnot igwnto igwotn igwont
igwtno igwton ignotw ignowt igntwo igntow ignwot ignwto iotwng iotwgn
iotngw iotnwg iotgwn iotgnw iowngt iowntg iowgtn iowgnt iowtng iowtgn
iongtw iongwt iontwg iontgw ionwgt ionwtg iogtwn iogtnw iogwnt iogwtn
iogntw iognwt itwngo itwnog itwgon itwgno itwong itwogn itngow itngwo
itnowg itnogw itnwgo itnwog itgown itgonw itgwno itgwon itgnow itgnwo
itowng itowgn itongw itonwg itogwn itognw iwngot iwngto iwnotg iwnogt
iwntgo iwntog iwgotn iwgont iwgtno iwgton iwgnot iwgnto iwotng iwotgn
iwongt iwontg iwogtn iwognt iwtngo iwtnog iwtgon iwtgno iwtong iwtogn
ngotwi ngotiw ngowit ngowti ngoitw ngoiwt ngtwio ngtwoi ngtiow ngtiwo
ngtowi ngtoiw ngwiot ngwito ngwoti ngwoit ngwtio ngwtoi ngiotw ngiowt
ngitwo ngitow ngiwot ngiwto notwig notwgi notigw notiwg notgwi notgiw
nowigt nowitg nowgti nowgit nowtig nowtgi noigtw noigwt noitwg noitgw
noiwgt noiwtg nogtwi nogtiw nogwit nogwti nogitw nogiwt ntwigo ntwiog
ntwgoi ntwgio ntwoig ntwogi ntigow ntigwo ntiowg ntiogw ntiwgo ntiwog
ntgowi ntgoiw ntgwio ntgwoi ntgiow ntgiwo ntowig ntowgi ntoigw ntoiwg
ntogwi ntogiw nwigot nwigto nwiotg nwiogt nwitgo nwitog nwgoti nwgoit
nwgtio nwgtoi nwgiot nwgito nwotig nwotgi nwoigt nwoitg nwogti nwogit
nwtigo nwtiog nwtgoi nwtgio nwtoig nwtogi nigotw nigowt nigtwo nigtow
nigwot nigwto niotwg niotgw niowgt niowtg niogtw niogwt nitwgo nitwog
nitgow nitgwo nitowg nitogw niwgot niwgto niwotg niwogt niwtgo niwtog
gotwin gotwni gotinw gotiwn gotnwi gotniw gowint gowitn gownti gownit
gowtin gowtni gointw goinwt goitwn goitnw goiwnt goiwtn gontwi gontiw
gonwit gonwti gonitw goniwt gtwino gtwion gtwnoi gtwnio gtwoin gtwoni
gtinow gtinwo gtiown gtionw gtiwno gtiwon gtnowi gtnoiw gtnwio gtnwoi
gtniow gtniwo gtowin gtowni gtoinw gtoiwn gtonwi gtoniw gwinot gwinto
gwiotn gwiont gwitno gwiton gwnoti gwnoit gwntio gwntoi gwniot gwnito
gwotin gwotni gwoint gwoitn gwonti gwonit gwtino gwtion gwtnoi gwtnio
gwtoin gwtoni ginotw ginowt gintwo gintow ginwot ginwto giotwn giotnw
giownt giowtn giontw gionwt gitwno gitwon gitnow gitnwo gitown gitonw
giwnot giwnto giwotn giwont giwtno giwton gnotwi gnotiw gnowit gnowti
gnoitw gnoiwt gntwio gntwoi gntiow gntiwo gntowi gntoiw gnwiot gnwito
gnwoti gnwoit gnwtio gnwtoi gniotw gniowt gnitwo gnitow gniwot gniwto
otwing otwign otwngi otwnig otwgin otwgni otingw otinwg otigwn otignw
otiwng otiwgn otngwi otngiw otnwig otnwgi otnigw otniwg otgwin otgwni
otginw otgiwn otgnwi otgniw owingt owintg owigtn owignt owitng owitgn
owngti owngit owntig owntgi ownigt ownitg owgtin owgtni owgint owgitn
owgnti owgnit owting owtign owtngi owtnig owtgin owtgni oingtw oingwt
ointwg ointgw oinwgt oinwtg oigtwn oigtnw oigwnt oigwtn oigntw oignwt
oitwng oitwgn oitngw oitnwg oitgwn oitgnw oiwngt oiwntg oiwgtn oiwgnt
oiwtng oiwtgn ongtwi ongtiw ongwit ongwti ongitw ongiwt ontwig ontwgi
ontigw ontiwg ontgwi ontgiw onwigt onwitg onwgti onwgit onwtig onwtgi
onigtw onigwt onitwg onitgw oniwgt oniwtg ogtwin ogtwni ogtinw ogtiwn
ogtnwi ogtniw ogwint ogwitn ogwnti ogwnit ogwtin ogwtni ogintw oginwt
ogitwn ogitnw ogiwnt ogiwtn ogntwi ogntiw ognwit ognwti ognitw ogniwt
 

Compare with what we get with koK'n-fizz